Published on September 17th, 2013 | by Alex Porter


Rockstar To ‘Investigate’ Early Sales Of GTA V

In case you have been living under a rock for the last few months, Rockstar’s latest title, Grand Theft Auto V, is out today but many gamers received their copies of the game over the weekend despite Rockstar having given retailers strict instructions not to sell or dispatch before the official release date.

Most of those who received the game early had pre-ordered via Amazon with many gamers posting up images of their copies via social networking sites. In a statement to GamesIndustry International, Rockstar stated “We are in the process of investigating early ‘sales’ to determine how and why that is occurring.” At the moment, it would seem that Amazon may be the primary focus of this investigation having broken the sales embargo and allowing gamers to receive the game as early as Saturday.


On the other hand, many retailers have stuck with the restrictions set by Rockstar only to anger customers who expected to get the game early. ShopTo, a retailer with a reputation for getting pre-orders to customers a day early, in particular was bombarded with angry Twitter users demanding to know why their copy of GTA V hadn’t turned up early with many claiming that they would immediately send their copy back and never use the retailer again. Many gamers seem to forget that receiving a game early is a bonus and not something that is guaranteed by purchasing from one retailer over another.

It will be interesting to see what Rockstar does in response to early sales and I hope that those gamers who are attacking excellent retailers like ShopTo will realise that they are being very unreasonable. I also hope no-one decided to buy an early copy from CeX for £75! Did you receive your copy early? What do you think of the game? Let us know in the comments!

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About the Author

A 22 year old avid gamer across both PC and consoles with the gamerscore and game collection to prove it. He tries to divide his time between work, playing through his massive game collection, and studying a degree in Computer Science. He is hoping to follow a career path in video game programming in the future. GT: The Porternator - Steam: The Porternator - PSN: The_Porternator - Twitter: @ThePorternator

3 Responses to Rockstar To ‘Investigate’ Early Sales Of GTA V

  1. James Hart says:

    Bloody hell, why do Rockstar care so much, it’s still going to make them tens or probably hundreds of millions of pounds in profit and sell by the truck load. I’d be more concerned about why there’s so many Xbox 360 owners playing copied versions a week ago!

  2. Scot Mackay says:

    If a release date or embargo is broken by a retailer, you can expect legal action and one hell of a fine.

    Some retailers have done this before to get the edge on the competition and snare customers who tend to be, how should I word this….overzealous?….fanatical?
    Its a sad state of affairs when a retailer who is renowned for providing great service is accosted by people who seemed to have suffered a full lobotomy.
    Mark this date people as the rules and laws that pertain to video game release dates may be upgraded to ensure that this does not happen in the future which means bad news for good gamers everywhere.

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